CASE STUDIES:

Rain is a self-described, scrappy software company based in Springville, Utah. The company offers a cloud-based, all-in-one point-of-sale and website system with integrated inventory that is Mac OS-and-Windows-compatible. Their software includes point-of-sale, website, rentals, service/repairs, class management, and more- all in one system. The software is designed for small-to-medium-sized specialty retailers (e.g., music stores, scuba retailers, furniture stores, ski and snowboard shops).

Industries

B2B, Software, SAAS

Challenge

Find the right strategic financial partner to be on the executive team and assist in building a well-performing, metrics-and-relationship-driven company.

Amplēo

Provided reliable and meaningful information to guide decision making; interacted with key financial stakeholders (lenders & investors); engaged other Advanced CFO resources as needed during occasional spikes in financial needs.

Continued Success

Rain POS continues its steady and healthy growth, and has turned the corner into profitability. Entity value has increased significantly and the company is humbly and quietly taking the SMB retail POS world by (rain)storm.

CHALLENGE

Rain had built an excellent product and had consistently growing recurring revenue with what they believed were good underlying economics. The data supporting their belief wasn’t easily accessible, and they needed a partner to help define and build the systems and procedures to give them the reliable information they required. Rain’s leadership team believed in developing relationships that fit their culture and that could bring valuable strategic thinking as a true partner.

SOLUTION

Rain selected Amplēo and one of their CFOs to quarterback the finance and accounting team and processes. Amplēo began with an assessment of the team and practices that were leading to less than reliable information. The Rain finance team and Amplēo worked together to improve procedures that have led to consistent, reliable, and timely financial reporting. Amplēo also led the implementation of a data analytics tool that provided the company with industry-standard software metrics to measure their business.

Once the time was right in Rain’s growth cycle, Amplēo assisted with the hiring and selection of a full-time senior finance professional. Despite hiring their own replacement, Amplēo remains an advisor to the CEO, and is regularly involved in other strategic and operating discussions.

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