CASE STUDIES:
Skullcandy is a leading audio brand that reflects the collision of the music, fashion and action sports lifestyles. Rick Alden, the creator of several successful action sports companies and a lifelong industry enthusiast, founded the company in 2003. Their brand and distinctive logo symbolizes youth and rebellion, and embodies their motto, “Every revolution needs a soundtrack.” Skullcandy products are sold in the United States and in more than 70 other countries around the world.
They pioneered the distribution of headphones in specialty retailers focused on action sports and the youth lifestyle. Through this channel they reach consumer influencers, individuals who help establish and maintain the credibility and authenticity of our brand. Building on this foundation, they have successfully expanded their distribution to select consumer electronics, mass, sporting goods and mobile phone retailers.