In true garage start-up fashion, Makia Creations was created and developed by two entrepreneurial-minded mothers: Alison Prince and Missy Smith. Makia was established to help women everywhere dive into the world of creativity and self-expression through innovative crafting. Makia Creations operates the successful daily deal site and has been experiencing triple digit growth over the last few years.


Retail, Craft, Technology.


Makia needed information about their business, reliably, timely and accurately to assist with decision making.


Installation of systems that allow a paperless office; human capital to assist the CEO with data analysis and decision-making

Continued Success

Amplēo continues to successfully assist the original owners in managing their growth, improving efficiencies, and maintaining full visibility in the operations and financial health of the company.


Makia’s accounting staff consisted of an outsourced bookkeeper that downloaded bank statements at the end of the month, reconciled, and provided a cash-basis financial statement. The CEO needed a part-time outsourced accounting solution that could produce GAAP financial statements, provide real-time interim financial information, set up budgets, and help with strategic financial decisions.


Amplēo put into place technologies to make the office paperless, a hosted accounting system, and a team consisting of an outsourced bookkeeper, controller, and CFO. Within short order, they began producing financial reports and analyses the CEO could use to make key strategic decisions about running the business.

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a competitive advantage?