Reggie Rappleye

Reggie Rappleye is a CFO Consultant at Amplēo. In this role, he brings his extensive experience in finance and operations to help businesses streamline their financial systems and improve operational efficiency. He possesses a deep understanding of financial planning and strategy, which he leverages to assist companies in achieving sustainable growth. Reggie has a rich background in several industries including, e-commerce,  multi-level marketing, and IoT. His skills in strategic planning, financial management, and operational efficiency, combined with his industry experience, make him an invaluable asset to the clients he serves at Amplēo. 

Before joining Amplēo, Reggie served as the Chief Financial Officer at Pura Scents Inc. In this role, he played a pivotal part in the company’s growth and success. He was responsible for overseeing the financial operations, formulating strategic plans, and implementing robust financial systems.

Reggie also worked for 4 years as the CFO and COO at Younique LLC, where he was instrumental in scaling the company’s revenue and implementing key operational systems.  In addition, he was a key member of the team at Younique LLC, significantly contributing to the company’s achievement of a billion-dollar market valuation and the successful partial sale of the business.

Fun Facts/Hobbies

  • Mountain Biking
  • Skiing
  • Hiking


  • Masters Degree in Accounting – University of Utah
  • Bachelor’s Degree in Accounting – University of Utah
  • Bachelor’s Degree in Information Systems – University of Utah
  • Certified Public Accountant – Licensed in the state of Utah