Matt Appel

Matt Appel worked for over a decade as a controller and CFO doing strategic analysis for multiple SMBs and owned his own companies over the years before joining Amplēo in 2018. After a successful career helping companies in the hospitality, retail, software, cannabis, network security, marketing, and manufacturing industries, Matt now consults SaaS companies, real estate development, and property management companies, as well as many others with financials, forecasting, accurate and timely month-end close, process improvements, and consulting on metric reporting and overall high-level analysis on the direction of the business.

Fun Facts/Hobbies

  • Enjoys last-minute trips around the world
  • Mountain biking
  • Loves spending time with his wife and 3 children


  • BS in Accounting from the University of Utah
  • Accounting-focused MBA from Utah Valley University.