Devin Brady, Amplēo CFO, is known for his enthusiasm for helping companies and stakeholders achieve their objectives. He brings two decades of expertise in FP&A, operations, accounting, process optimization and automation, M&A advisory, and strategic planning. His approach centers on careful and engaged listening, collaboratively establishing clear goals, developing robust and versatile financial models, providing clear and accessible metrics and reporting, and designing a process for continual organizational improvement that is inclusive and eschews ego. This approach not only ensures that targets are achieved but also fosters a deep understanding of past performance, current strategies for success, and future potential. Devin has consistently driven success across such industries as SaaS, manufacturing, consumer goods, professional services, and construction, with successful operations that have spanned the globe.

Before joining Amplēo in 2025, Devin built a distinguished 20-year career as an executive and partner in several thriving businesses. Notably, at Squatty Potty, he leveraged his financial acumen to contribute to a global phenomenon impacting millions. He has an impressive track record of leading successful exits and specializes in optimizing company performance to facilitate growth and position companies and owners for satisfying succession or advantageous exits. A teacher and communicator at heart, Devin is committed to ensuring that all stakeholders grasp the metrics for success, fostering a positive and productive culture, and using an integrative approach to optimizing all business areas to achieve strategic objectives.