Curtis Hansen, a fractional CMO consultant at Amplēo, helps CPG food companies unlock brand-driven growth. With over two decades of experience in the food and beverage industry, Curtis partners with leadership teams to sharpen brand positioning, build cutting-edge marketing strategies, and accelerate performance. He brings a rare blend of strategic clarity and hands-on execution, focusing on building brands that win, connect with consumers, and scale profitably.
Before joining Amplēo in 2025, Curtis held senior marketing leadership roles across Fortune 500 companies, multibillion-dollar family-owned businesses, and high-growth private equity-backed brands. He has led brand strategy for some of the most recognized names in the food industry, with a proven ability to drive growth across traditional, digital, and omnichannel platforms.
Curtis excels in building strong brands—whether reviving underperforming brands, elevating successful brands, or quickly accelerating emerging brands poised for rapid growth.
Fun Facts/Hobbies
- Curtis is an avid tennis player, competing in a men’s league twice a week, and also enjoys platform tennis—a year-round sport that’s a mix of tennis, pickleball, and racquetball.
- A true family man, Curtis has four kids, ages 14 to 24, and cherishes every moment spent with them.
- Always feeding his brain, Curtis is a crossword enthusiast, a voracious reader, and a lifelong learner of all things interesting.
Education/Certificates
- MBA with a marketing emphasis, University of Utah, David Eccles School of Business
- BS in finance, University of Utah, David Eccles School of Business
- Strategic marketing executive education, University of Chicago, Booth School of Business