Purple

BACKGROUND

Purple Innovation, Inc. designs and manufactures mattresses, pillows, and cushions. It markets and sells its products through its e-commerce online channels, retail brick-and-mortar wholesale partners, third-party online retailers, and through Purple retail showrooms. The company was founded in 2010 by brothers Tony and Terry Pearce and is headquartered in Lehi, Utah.

CHALLENGE

The finance team at Purple was not able to close financials timely or accurately, and they were rapidly approaching a public filing.

SOLUTION

Multiple Amplēo resources filled the gaps in the team in the race to the public filing and completion of the financial audit, resulting in an initial public offering greater than $600 million.‌

Project Details

Purple

CFO Services

eCommerce

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