DripEZ gains visibility, structure, and confidence with AVL Growth Partners

INTRODUCTION

DripEZ is a fast-growing e-commerce brand that scaled from a small startup to an eight-figure business in just four years. As the company grew, its financial infrastructure couldn’t keep pace. AVL Growth Partners stepped in to bring structure, clarity, and the fractional finance team DripEZ needed to keep scaling with confidence.

CHALLENGE

DripEZ’s rapid growth outpaced its accounting setup. The business had relied on a small local accounting firm operating on a cash basis, a system that worked early on but became untenable as the company scaled. When DripEZ needed to transition to accrual accounting to accurately track profitability and inventory, the firm couldn’t support it and effectively walked away, leaving DripEZ without clean financials heading into Q4, their biggest quarter of the year.

For nearly three months, the team had no real visibility into where the business stood. CEO David Barton knew they needed more than a single hire. They needed a team.

SOLUTION

AVL Growth Partners embedded a full fractional finance team into DripEZ, including a CFO, senior accountant, and bookkeeper, all working in coordination. Together they tackled the transition from cash to accrual accounting, cleaned up years of books, and built the financial infrastructure the business had been missing.

The team focused on:

• Transitioning the company to GAAP-compliant accrual accounting
• Establishing financial SOPs across the organization
• Improving visibility into multi-channel revenue tracking, including Amazon and Shopify
• Setting up Bill.com to streamline expense management and vendor payments
• Educating the broader team on how day-to-day decisions show up in the books

RESULTS

AVL helped DripEZ go from flying blind to running a financially mature operation.

• The books finally made sense. AVL transitioned DripEZ from cash to accrual accounting and cleaned up years of financials, giving leadership real visibility into the business for the first time.
• Savings hiding in plain sight. With cleaner books came clarity. DripEZ identified nearly $500K in avoidable expenses they simply couldn’t see before.
• A strong return on the investment. For every dollar spent with AVL, DripEZ found a dollar in savings, making the engagement pay for itself.
• Payments streamlined, pressure reduced. The Bill.com setup removed a significant operational burden and brought consistency to how the team managed expenses.
• The whole org got smarter about finance. New SOPs helped everyone understand how their decisions show up in the books, changing how the team thinks and operates.

CLIENT QUOTE

“I’d tell any founder: don’t wait till it’s too late. The investment pays for itself. AVL helped us identify more in savings than we ever spent with them.”

David Barton, CEO, DripEZ

CONCLUSION

For a founder growing fast without a finance background, AVL Growth Partners delivered exactly what DripEZ needed: an experienced, coordinated team that could clean up the past, build for the future, and give leadership the visibility to make smarter decisions. AVL didn’t just help DripEZ keep up with its growth, they helped the company understand it.