Karina’s career has woven together two passions: empowering people through strong HR leadership and bringing ideas to life through creative, cross-functional marketing. She has built HR infrastructures from the ground up, led interdisciplinary teams, and managed multimillion-dollar accounts through periods of rapid growth and transformation. Karina thrives in creating clarity—whether that’s through streamlined processes, stronger communication, or better collaboration. Above all, she is committed to helping organizations grow in ways that support their people, their brand, and their bottom line.

Professional Specialties

Areas of Expertise
HR & People Operations Strategy
Multi-State Payroll & Benefits Administration
Employee Relations & Policy Development
Organizational Design & SOP Implementation
Cross-Functional Team Leadership

Technical Proficiencies
HRIS & Workflow Platforms: Rippling, Asana
Onboarding, Payroll, and Compliance Coordination
Creative & Digital Campaign Oversight (Healthcare, Retail, Education)
Client Communications, Strategy, and Project Management

Professional Experience

HR & Operations Lead
Loot | 2023 – Present

• Built and managed end-to-end HR operations during rapid scaling and a $7.5M fundraise
• Created the company’s HR infrastructure, including workplace policies and insurance programs
• Oversaw onboarding, offboarding, payroll, and multi-state compliance

Account Director
ThomasARTS | 2011 – 2023

• Led strategy and execution for multi-billion-dollar healthcare clients
• Managed cross-functional teams of 10+ across creative, digital, and media
• Developed training programs that streamlined onboarding and increased executional quality

Account Manager
ThomasARTS | 2009 – 2011

• Scaled healthcare accounts into high-value, long-term partnerships
• Directed national university marketing campaigns that increased lead quality by 150%

Account Coordinator
ThomasARTS | 2007 – 2009

• Managed production of marketing materials for regional retail clients
• Handled invoicing and billing for the agency’s top-tier accounts

Education
B.A., Marketing Communications; Minor in Business Management
Brigham Young University, 2007

Personal Interests

Outside of work, Karina loves spending time with her husband and four children, staying active, and being outdoors—especially anywhere near the beach. She brings the same energy and intentionality to her personal life as she does to every project.