Bruce Law is a fractional CMO at Amplēo. Over the course of his 40-year marketing career, which began on Madison Avenue, Bruce has become a recognized expert in building brands, capturing market share, and generating sales for virtually every kind of company, from startup to late-stage, high tech to packaged goods, for-profit to nonprofit. Bruce has directed marketing for household names like Intel and Lever Brothers, mid-sized companies like Little Giant and Provo Craft, and startups like Control4 and IsoTalent. He has personally served as fractional CMO for more than 250 companies during his career.
Bruce began his career in 1985 in New York City at Ogilvy Advertising, the third-largest ad agency in the world at the time. In 2002, he founded Sprout Marketing, one of the first fractional marketing service companies in the US. To date, Sprout has guided the marketing of more than 350 companies, launched over 1200 products, and added more than $1 billion of incremental revenue to the top lines of its portfolio companies. He currently serves on a volunteer basis as Executive Director of the David M Kennedy International Society at BYU, a nonprofit organization that connects thousands of professionals across the globe to make a positive impact in the world.
Bruce is a popular and provocative speaker at conferences and universities and is quoted in business and marketing publications.
- Adjunct professor at Brigham Young University
- Speaks fluent Japanese
- Resides in Gilbert Arizona
- Avid small boat sailor
- Degree in Advertising from Brigham Young University