Ben Grenaway is a Fractional Director of Performance Marketing Consultant at Amplēo who specializes in leveraging his extensive background in paid media and strategic leadership to drive incremental results for clients. His approach combines innovative omni-channel strategies with data-driven insights to optimize toward efficiency and incremental revenue. Ben has driven growth via strategic performance marketing for brands as large as Indeed and Yahoo Finance and has successfully scaled revenue across D2C and B2B clients.

As a Fractional Director, Ben offers flexible, high-impact strategic leadership to support businesses in various stages of growth. He works closely with clients to understand their goals and craft tailored strategies that align with their objectives. With a foundational focus on multi-touch attribution, first party data, and the correlation of the two, he interprets complex data to inform decision-making across channels. 

Before joining Amplēo in 2024, Ben worked 9 years as a performance marketer driving growth for D2C and B2B brands, strategizing and executing over $80 million in ad spend and $400M in attributable revenue.