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Why You Should Hire an Outsourced CFO
The Chief Financial Officer (CFO) is a key influencer on a business’s success. From startup to enterprise, every business benefits from a strategic CFO. Though different companies have different needs, a good CFO can help make the difference between a successful year and an unsuccessful one.
However, contrary to tradition and popular belief, not every business needs a full-time CFO. Here’s why you should consider an outsourced CFO for your company .
What is an Outsourced CFO?
An outsourced CFO is a financial expert who steps into the role of CFO at a business in a variety of capacities. Outsourced CFOs can be hired in the interim, acting as Full Time CFO until the business is able to hire one. CFOs can also be outsourced on a project, part time, or full time basis, hired to perform one specific task, or to fully command the finance and accounting functions of the business. They can consult, create financial strategies, and effect positive change just as well as a full time CFO, but on a pay for play basis.
In short, an outsourced CFO is your business’ financial expert — on your terms. Outsourced CFOs usually work on an hourly basis, meaning that you only pay for what you use. Fixed fees are also a great option for businesses needing assistance with specific projects. An outsourced CFO adapts and changes depending on the needs of the client.
What Skills Should a CFO Have?
CFOs provide a valuable service, so let’s look at what their skillset should look like.
- Problem Solving and Decision Making. CFOs are faced with big decisions that can drastically affect the trajectory and success of a company. They are faced with unique problems and situations for which there is no easy solution. CFOs are responsible for analyzing the information they have and then creating a solution.
- Data Analysis and Expertise with Big Data . CFOs have to understand what is and isn’t working within their company and their industry. The best place for them to gain that knowledge is through analytics from within and without the company. CFOs should be able to interpret and find meaning in the data they gather. By better understanding what is happening around them, they will be able to provide a better direction for the company and better manage risk.
- Management and Leadership. CFO responsibilities consist of much more than those of an accountant. They are a key part of the leadership in a company and have to be skilled at managing the numbers and managing people. This will help them make better decisions and help their company become more profitable.
- Innovation with Technology. What worked a few years ago can be outdated and useless, and a good CFO should know that. They should have the skills to find, understand, and see the value of new technology. They should feel comfortable being the champion for a digital transformation and drive digitization.
- Flexibility. A good CFO should be comfortable wearing many hats and helping throughout the entire organization of a company. While they don’t have to be an expert in every field, they should feel comfortable working alongside the rest of the leadership team and providing valuable perspectives based on analytics and research.
- Finance and Accounting. While CFO duties and responsibilities are numerous, CFOs are still expected to be skilled at a business’s finance and accounting functions.
What Do CFOs Care About?
The responsibilities of a CFO are to minimize risk, ensure compliance, and protect assets. Therefore, it’s up to a CFO to:
- Hire and retain a strong financial team.
- Manage costs.
- Use big data to guide decisions.
They drive financial intelligence, which makes them responsible for championing more efficient processes and adopting advancements that will directly benefit their company.
CFOs have become more than number crunchers and are more than promoted controllers. While they are still connected to figures and research, CFOs interpret and use that data to drive the strategic direction and success of their company. They care about basic accounting aspects like the annual budget and cash flow, but they also focus on dynamic strategic decisions and investments. A good CFO cares about influencing operational decisions in marketing and strategy with high-quality information to back their decisions.
How Does a CFO Add Value to a Company?
In the past, a CFO was one step above an accountant. However, times have changed, and a CFO’s role has grown. Now they are still responsible for overseeing accounting and the bottom line, but they are also expected to keep an eye on the future. They are responsible for preparing the organization for what is coming (both the good and the bad) while improving cash flow and profitability.
Cash is the lifeblood of any company, and CFOs are responsible for helping the company get the most out of every dollar. CFOs can:
- Drive financial strategy.
- Create financial forecasting.
- Be a strategic partner for each department.
- Improve cash flow.
- Establish financial visibility.
- Optimize and analyze product lines.
- Increase profit margins.
- Implement an effective cash management system.
- Prepare for a transition of ownership.
- Direct changes in operations to increase productivity.
- Communicate with all stakeholders.
- Facilitate analytics.
Why Hire an Outsourced CFO?
Hiring a CFO is a monstrous task. The implications of choosing the right candidate that fits within budget constraints and company culture can mean lots of time and energy spent reviewing resumes and interviewing. Choosing an outsourced CFO may be right for your business if:
You want to hire an expert but can’t afford the salary.
Outsourced CFOs are experts with proven success at many different companies. You’ll get access to their tried-and-true ideas, without having to pay salary or benefits. Just pay for the time you need, when you need it.
You only need a few hours a month.
Outsourced CFOs can work on a part-time or project basis, which means no more paying for unused hours. Even better, outsourced CFOs are experts and have worked as CFOs for several different companies, so they’ll likely be able to get the job done in even less time than someone with less experience.
You’re looking to hire a full-time CFO, but need help in the meantime.
Outsourced CFOs can pinch hit for a short period of time, keeping the financials up to date, assisting with planning and modeling, and managing the financial function so you’re free to focus on choosing the right candidate. Even better, they’ll help make the transition even smoother once you’ve found the right person for the job.
You’re worried about choosing the wrong candidate.
A good hire means more than finding the right expertise to get the job done. Oftentimes cultural fit and personality can make or break an employee relationship, especially at the executive level. Outsourced CFOs work differently than internal hires and mitigate the risk of hiring the wrong person. Take an outsourced CFO for a test drive on a project or two before bringing them in full-time. If it doesn’t work out, no harm, no foul.
Outsourced CFO for Every Stage of Business
Because of the flexible nature of outsourced CFOs, businesses of all sizes can benefit from their services.
Startup
Startups often don’t need a full-time CFO, so paying $300,000+/year plus benefits is unnecessary. Budget constraints can also limit companies from hiring an experienced CFO, so many startups hire connections that may not actually have the experience they need. An outsourced CFO is ideal for startups to stay under budget and get the strategy and expertise they need to grow.
Growth Stage
As a company grows, its needs can change dramatically. Accurate financial modeling and planning is paramount to successful growth. Because needs may differ from month to month, an outsourced CFO is a good option, taking on projects and tasks as needed. It’s a win-win — the company saves money on unused hours and gets an experienced professional to get the job done.
Enterprise
Large businesses usually have more full-time needs than smaller businesses. In this dynamic, outsourced CFOs can plug into organizations as consultants on a short-term basis, or can even fill CFO needs on a fixed-term basis. For example, if a company loses its CFO, its need for strategic analysis and planning doesn’t go away during the hiring process. Yet, hiring a good CFO can take time. Outsourced CFOs can step in during the interim and help make the transition easier for both the company and the new CFO.
When to Bring a CFO On
One of the benefits of outsourcing the CFO position is that you don’t have to wait until your organization is large enough to require full-time CFO responsibilities. Outsourced CFOs are scalable in a way that a full-time hire isn’t. That being said, there are certain times when the input of a CFO becomes particularly valuable, such as:
- Preparing for Growth. CFOs provide a big-picture perspective that can be extremely helpful when your organization is preparing to expand. Since one of the responsibilities of a CFO is to plan for the future, they can help you avoid pitfalls and better plan for success.
- Raising Capital. The very presence of a CFO can help provide credibility to potential vendors and lenders. In addition, a CFO can help you determine how much capital you need and what sort of debt you can afford to take on.
- During Audits. Nobody likes an audit—but no one knows the books and your financial situation like your CFO. Although they provide value daily, a quality CFO is particularly essential during audits.
- Fine-Tuning Strategy. Any accountant can tell you what the ledgers say, but a CFO is a member of the leadership team that can help guide the direction of any company. They’re likely to provide a valuable perspective distinct from the other executives at your organization.
Outsource Your CFO Through Ampleo
As your business looks to hire a CFO, consider hiring an Outsourced CFO, instead of a full-time CFO. You’ll get best-of-breed financial expertise and see the same results for a fraction of the cost of a full-time CFO.
Not sure what your business needs? Ampleo offers highly skilled CFOs ready to tackle your business’s unique challenges. Contact us for a free consultation.

Convertible Notes, SAFE Notes, and Revenue-Based Financing Explained (In Simple Language)
We frequently are asked about the merits of various methods of business funding. When CEOs are curious about non-equity capital, those discussions inevitably come around to the ideas of convertible notes, SAFE notes, and Revenue-based financing. And sometimes I get blank stares when walking through the concepts of conversion, discounts, caps, etc. I’ve even heard, “Ok Dave, whatever, I trust you”, which isn’t the best answer. We’d rather that entrepreneurs understand exactly what they’re getting into.
This article by TIMIA capital does a nice job explaining the pros and cons of these three types of capital – Convertible Notes, SAFE notes, and Revenue lending.
However, I think entrepreneurs that find themselves with circumstances that fit funding of this nature should also consider the other various types of venture lending which are growing in popularity. Fundera summarizes the pros and cons of venture debt here.
I can’t stress enough that, when looking at the various options for funding, you should find capable advisers who have experience with raising capital from these sources. Good advice, specific to your circumstances, can help you avoid significant challenges down the road.

1 Question CEOs Should Ask Before Starting a Business
The Mark Zuckerberg era of moving fast and breaking things is over. A more socially aware society requires more from CEOs than ever before. Now, CEOs are not only expected to bring a value-driven product to market but to also consider the social implications of such a product. Here’s one question every CEO should be asking themselves.
I’ve lived and traveled extensively all over the world and rare are the metropolitan business ecosystems as vibrant and thriving as the one I’m living in now. I’ve witnessed how the confidence inspired by one, then two, then three successes in the ecosystem begins a virtuous cycle fueled by the resulting social confidence. I have a front row seat as I watch this confidence throwing off startup after startup after startup. It’s almost breathtaking right now.
Sometimes, and thankfully infrequently, that confidence might be more appropriately labeled as hubris. Hubris manifests itself as a disregard for the social impact of company strategy and its resulting choices. That is why when I recently read Hemant Taneja’s article in Harvard Business Review that exposed the need for more social awareness in the startup community, I slow-clapped alone in my office.
His article, The Era of “Move Fast and Break Things” Is Over empathically reminds us that the choices we make as we develop and roll out new products and companies do indeed have a social impact, irrespective of whether we’re aware. The primary concept he then elaborates on is the idea that Zuckerberg’s famous motto that companies should ‘move fast and break things’ was intended more to ‘inform the internal design and management processes rather than broadly applicable to building around and launching ideas without significant thought and testing.
The groundbreaking ideas we’re building new businesses around have increasingly significant social implications. Ideas such as artificial intelligence, genomics, blockchain, drones, AR/VR, 3D printing, etc are ideas that have far-reaching implications that we cannot toss about lightly.
Blackrock’s Chairman and CEO recently wrote a letter to CEOs that inspired both me and Teneja’s article. He is reminding some, and awakening in others, the idea that we as CEOs have a social responsibility. And that responsibility is growing. He suggested that:
“Unnerved by fundamental economic changes and the failure of government to provide lasting solutions, society is increasingly looking to companies, both public and private, to address pressing social and economic issues.”
The Big Question
When Taneja posed 8 questions that VCs should be asking companies, (and that frankly, all CEOs should be asking themselves) I read more closely than usual. They are great questions and CEOs that carefully consider their responses to the questions will be better prepared to create a positive social impact through their businesses.
Without reiterating the entire article, I’ll focus on what I believed to be the most important question, “What systemic, societal change do you aspire to create with your product?“
I’d suggest a small change for business owners, dreamers, CEOs, entrepreneurs, and starter-uppers alike: “What systemic, societal change do I aspire to create with my product?”
Taneja says,
“If a founder aspires to create a truly transformative tech company, they should appreciate the first, second, and third order possibilities of what that transformation means. When I ask entrepreneurs this question, I look for a sophisticated awareness of how other technologies, trends, and stakeholders map onto their vision for the future. More than anything, I look for empathy.
Let’s take a relatively simple example. Suppose we spoke to an entrepreneur working on human longevity. We would need to see a vision—and a minimum virtuous product—that addressed disruption in labor markets through automation (what does the world look like when people live longer and have less access to work?) and disparity in access (will society allow a world in which the wealthy live 2X as long as the middle class? 3X as long as the poor? Should it?). The best leaders of tomorrow will see these links and plan for them from day one.”
Now more than ever, CEOs need to be aware of the implications of their product and service on society as a whole, not just shareholders and customers. How does your product positively influence the ecosystem you live in? What about the negative implications? Spending time to ponder these questions will help CEOs build a more socially aware business ecosystem and allow them to thrive in a more socially-aware society. What would happen if we all considered these questions when determining the vision and mission of our business? I encourage all CEOs to read the full article and ask the same questions about your company and its purpose.

An Authentic and Humble Approach to Leadership
What is true leadership? Leadership isn’t fame, fortune, or even internal satisfaction. Rather, leadership is about creating a positive and lasting impact. Combined in a CEO, authenticity and humility are potent combinations for creating this impact.
Perhaps this more enlightened approach is why we’re seeing CEOs band together to talk about social impact as a primary driver of leadership. It was only 50 years ago that renowned University of Chicago economist Milton Friedman argued in the New York Times that “the social responsibility of a business is to increase its profits.” It seems we all got a little lost as we embraced that philosophy. I admit that I was convinced that they had it right, believing that all ultimately win if improving shareholder value is the primary motivator. It felt intuitive that investors won, but there is an argument that other key stakeholders won as well because business performance suffered if they were ignored. As a result, all benefited by keeping the focus on a lasting improvement to shareholder value.
Society tends to learn and adapt when it is led by great thinkers. The recent movement toward social impact has emerged as a result of leaders becoming more self-aware, humble, and authentic. Satya Nadella of Microsoft and Larry Fink of BlackRock are paving the way for making authenticity and consideration of others’ primary traits of leadership. Nadella argues for authenticity in his book “Hit Refresh”, which has been widely read among CEOs. Fink argues that, although increasing shareholder value isn’t a tired concept, perhaps we’re missing something if it is the sole focus of our efforts. He explains that profits are in no way inconsistent with purpose – in fact, they are inextricably linked .
The Friedman thinking is deeply embedded in business culture, however.
“The ideology of shareholder primacy has contributed to the economic inequality we see today in America…. the Chicago school of economics is so embedded in the psyche of investors and legal theory and the C.E.O. mind-set. Overcoming that won’t be easy.”
– Darren Walker, President of the Ford Foundation
This post is not solely about the drive toward social impact, but rather about the notion that leaders can see a better way through authenticity and humility. It is this expanded view of leadership that gives me hope as I envision CEOs realizing their need to understand themselves more deeply and comprehend their true motives. This takes a measure of humility to achieve because others often see us more clearly than we see ourselves; to accept their insights we need to be vulnerable and honest with ourselves. CEOs with these characteristics impress me the most, and I see them having a real and lasting impact in their organizations, whether they are crusading for a greater focus on social impact in the boardroom or for more empathy in the mail room. These are CEOs with the power to lead successful organizations and to change lives for good.

Maximizing Your Valuation; Minimizing Risk for Your Best Valuation Yet
The valuation of a business may seem complex, but it always boils down to this: the value of a business is the amount a buyer is willing to pay a seller.
While the concept is simple, valuing a business (particularly in the early stage) is more of an art than a science. One of the nuances of valuation is that many companies are pre-revenue and have little to no data to pull from. If you’re a Shark Tank fan like I am, you’ve heard this before: “How can you be worth $5M if you have no revenue?” Such is the complex nature of business valuations. Whether pre-revenue or not, there are two ways to improve your business valuation.
TWO WAYS TO IMPROVE VALUATION
A simple valuation is usually a function of a financial metric applied to a multiple. For example, if my company was doing $5MM in revenue and an appropriate industry revenue multiple was 2x, my company would be valued at $10MM. The metrics used often differ by industry, but the most common ones are revenue, earnings, EBITDA, MRR/ARR, etc.
One strategy to improve valuation is to grow the metrics used in the valuation. Frequently, SaaS companies will focus on top-line growth, while product companies more often focus on profitability. Knowing what buyers in your industry value will help you target the right levers and improve your valuation.
Perhaps the quickest way for a business to improve its valuation is to improve the multiple. While a business may have more direct control over metrics than the multiple, valuation is more sensitive to increasing the multiple. Industry multiples come from actual industry data and are usually displayed as a range of values. Increase your valuation by showing that your business deserves a premium multiple and that you fit in at the top of that value range. To do this, you’ll need to generate confidence in the business and its potential to succeed. In short, we’re talking about risk: the more risk you can mitigate for the investor, the better your company’s valuation.
RISK IS THE KEY
In any scenario, investors are looking for solid investments — ones that will maximize return and minimize risk. The more risk you can remove, the more favorable your valuation and, consequentially, the more favorable your position when seeking buyers. While raw, hard data is always compelling, things like proof of concept, an experienced management team, intellectual property protection, strategic positioning in the marketplace, and a solid business plan can do wonders for calming the nerves of investors. Beyond that, the better you can articulate the unique strengths of your business and demonstrate a clear plan to turn those strengths into dollars in the pockets of your stakeholders, the more likely you’ll get a favorable multiple and valuation.
A CAUTIONARY NOTE ON EARLY VALUATIONS
While a high valuation may seem impressive, it’s important to note that a fair valuation is almost always better for the business than a high valuation. During the first capital raise, the bar is set for the company and each consecutive round sets an additional bar. Consider two scenarios:
- Founder 1 raises a first round of $500K at a $2MM pre-money. The company does well and raises the next round of $10MM. Both founder and investor are happy — 4x value created. Also, justifying the $10MM pre is doable and VCs and angels are both key players in the next round.
- Founder 2 raises a first round of $1.5MM at $10MM. To maintain that 4x growth like Founder 1, Founder 2 now needs to raise around $50MM. Doing so requires explosive growth and narrows the pool of potential investors, as the angel and small investors will likely drop out.
Because Founder 2 had a higher initial valuation, the bar is set even higher for the next round, increasing pressure for short-term growth on the founder. By pushing the larger rounds to a later stage, the founder can focus on long-term, sustainable growth, as opposed to racing to grow in order to prepare for the next raise.
VALUATION IS NOT THE END
Though it may seem like it, a business’s valuation is not the only thing to consider. Choosing the right investor is just as, if not more, important for a business to succeed. Because your investors may be heavily involved in the decisions of the company and will likely be linked to you for the remainder of your company’s life, you’d be wise to ensure you pick the right one(s). First, determine whether or not you would want the investor as a key decision maker in the business at any price. Then, decide whether that price is fair.
The more risk you can mitigate, the better multiple and better valuation you’ll secure for your business. Regardless of your valuation, do right by your business and you’ll reap the rewards. And as the best VCs have always told me, “Run your business like you will never sell it, but always be ready to sell it if the right offer comes along.”

The Gig Economy and Finance – Why It’ll Work For You
We are living in the “gig economy”. What does that mean for you and your business? The shift from full-time to gig-based work is shaking up the economy in a major way. But don’t be fooled – the gig economy is here to stay. Here’s how your business can take advantage of it.
Traditional Business
Not too long ago, businesses hired full-time staff and constructed compensation packages to retain top talent. It was understood that the employer would take care of the employee and the employee would, in turn, pledge their loyalty to the business.
Though this model may still function in larger businesses, these types of posh employee positions are becoming scarce. Dynamic businesses – ones that grow and contract, startup businesses, or businesses that are stable but want to grow – have to think carefully before hiring full-time resources, especially at higher levels. What type of message does it send if a company hires an executive only to lay them off a short time later because of lack of funding, a market shift in demand, or because they ultimately find they don’t need that high-level expertise in that capacity? It may kill morale. It might compromise the company’s brand. It might subject the company to legal ramifications. It certainly would be a waste of money. Worst of all, the company may continue to retain but underutilize talent, which compromises both the company and the employee.
Similarly, there are many companies that need but can’t afford high-level, strategic talent. Most businesses only hire the best talent they can afford, not necessarily what they need. In finance, for example, a business may need a Controller but hires only a Bookkeeper. Or perhaps they really need strategic financial thinking, but their people only have experience in compliance. Consequently, the business lives with compromised financial information and a lack of intelligence to take advantage of opportunities – establishing efficiencies, entering new markets, expanding high-margin lines of business, attracting competitive capital, etc. Without the talent they need but can’t afford, how could this type of company ever get to the next level?
Gig Economy
Enter, the gig economy. The gig economy offers solutions to these problems – especially in finance. Ask yourself the following questions:
- Am I hiring what I can afford and not what I need?
- Do I have the information necessary to make important business decisions?
- Do I manage my business exclusively off of my Net Income and disregard Gross Profit Margins, Return on Equity, and industry-standard ratios?
- Do I know how to extract meaning from a Balance Sheet?
- Are most of my time spent chasing cash to meet my obligations?
- Do I have a forecast with Revenue goals and an understanding of the relationships between the corresponding cost categories?
- Do I hold my people accountable to established goals and metrics?
- Do I have a strategy?
If the answer to any of these questions is “no”, maybe it’s time to look at a fractional finance resource. The flexibility of fractional resources can offer a myriad of possibilities within the same budget framework. Maybe instead of a full-time Controller you really need a full-time bookkeeper, a Controller for one day per week (to assure the financial integrity of your financials), and a CFO for one day a month (to review your financials with you and identify potential areas of concern and growth). Maybe you need a CFO to come into your business and get your financial house in order – a concentrated, one-time expense – and then have a Controller or CFO return on a systemic basis to ensure accountability and progress. The combinations are endless.
Although much has changed in how the current economy values, rewards, and manages human capital; one thing has remained the same… the companies with the best people always seem to win. Companies need top talent to be successful. Without the right human capital, there are rough seas ahead for your business. Top financial talent can help you see around corners, take advantage of opportunities, and spend your money more wisely. Why spend top dollar for a full-time resource, when you can only pay for the hours you need? Take advantage of the gig economy and start paying for the work your business requires. Equip your team with top talent and see how you can make the gig economy work for your business.

Why Utah is the Place to Start a Business
When considering the best places to start a business, many people immediately think of Silicon Valley. However, entrepreneurial hubs like Silicon Slips in Lehi, UT seem to be popping up around the country. Here’s why so many entrepreneurs are saying “This is the place” to Utah.
Economy
The US economy has been conducive to startups and small businesses for a while now, however, Utah stands out as a state that is in especially good shape to help startups grow. Boasting a GDP growth rate of 3.7%, significantly above the nation’s average of 2.8%, Utah’s economic growth is noteworthy. According to an article in the Salt Lake Tribune, Utah also led the nation in job growth in 2018, adding around 50,000 jobs in one year — a growth rate of 3.3%. While more population-dense states like California did add more jobs in the year, the growth rate of Utah was the highest in the nation. Utah also boasts an unemployment rate of 3%, as compared to the nation’s 4%. Strong job growth suggests many opportunities for the unemployed to find jobs. All of this suggests that Utah’s economy is healthy and able to help grow startups and small businesses.
Opportunity
Utah boasts a low corporate tax rate, at just 4.95%, lowered from 5% in January 2018. This suggests that starting a business in Utah can be less costly than in other states. Additionally, the state has a large willing-and-able workforce, including a large bilingual population, thanks to the number of LDS missionaries that serve overseas. The local universities also churn out a good amount of educated, hungry workers. Growing companies would benefit from an educated, motivated workforce in Utah. Beyond the powerful workforce, Utah also boasts other unique opportunities to drive small business growth.
Startup Scene
The startup scene (particularly tech) in the Silicon Slopes rivals the early stages of Silicon Valley. In fact, several notable companies have decided to open offices in Utah (think Facebook and Amazon), including some from Silicon Valley. Utah also boasts the nation’s fastest-growing tech employment. Provo, UT is making a name for itself in the tech industry over the last 7 years. Growing 65% from 2010 to 2017, Provo has increased its number of workers in tech significantly. Though Silicon Valley still rules the roost when it comes to tech, Utah is the one to watch for tech startups and has proved to be making strides to close the gap.
Beyond its similarities to Silicon Valley, the entrepreneurial community is thriving in the universities, including BYU’s Rollin’s Center and the University of Utah’s Lassonde Institute. Utah also has several prominent organizations that rally around startups, including Silicon Slopes, Utah Tech Council, Utah Women in Tech, Beehive Startups, and more. Add in the incubators/accelerators in the area and the local coworking spaces that foster startup growth and you’ve got yourself a recipe for success.
Beyond the formal organizations that drive growth in the ecosystem, there are also plenty of examples of entrepreneurial success in the area for entrepreneurs to look to. Skullcandy, Traeger, Podium, InsideSales, Pluralsight, and others have been and continue to be exemplars to companies in every field. Another noteworthy company local to Utah is Qualitrics, which just sold for a whopping $8 billion. Clearly, Utah is not lacking in inspiration.
Venture Capital
When it comes to Venture Capital, Utah is not very well known and is often overlooked for its VC efforts. However, Utah ranks well for venture dollars raised per capita. Coming in at 6th in the nation, Utah averaged $353 in reported venture funding per person per year, from 2016 to 2018. While California controls about half of all venture funding, Utah, having a population 13x smaller, is doing well for itself when it comes to venture funding.
Quality of Life
Another huge bonus of living in Utah is that the cost of living is so low compared to many other states. In Utah, the cost of living is 35% cheaper than in California, overall. Additionally, Utah has little traffic due to a much smaller population. Less traffic means less time spent commuting, and more time spent with family and friends. Beyond the work-related benefits, Utah is a beautiful state, filled with plenty of things to do. From winter sports to hiking and fishing, there’s something for everyone. Utah’s unique desert environment also means that you can hike a mountain, and go to the sand dunes in one day. Utah is the perfect place to balance pleasure and work, without the traffic and crowding of many states.
Overall, Utah is a great place to start a business. With a steadily growing economy, amazing opportunities, and great quality of life, Utah is one of the best places to start or grow a company. What could your company gain by moving to Utah? Utah companies, what do you love about being here?

3 Ways to Improve Finances for Q1
Preparing for the start of a new year can be daunting. Long-term and short-term planning and clean financials will give your business the springboard it needs to launch into its best year yet.
As we approach the end of a year and the beginning of the next, there are several things that you can be doing to prepare your business for the best year yet. Here are 3 suggestions to improve finances for Q1.
Long(er)-Term Planning
To make the most out of the new year, prepare your business to start strong in Q1. Your strategic plan is your guide to continued and healthy growth. This plan should be specific, identifying key levers in the business and when to leverage them. Your plan should also identify Key Performance Indicators that are perfectly aligned with the near-term goals of your strategic plan, and allow you to check in on your progress periodically. For startups, a “long-term” plan could be as short as 3-6 months, depending on the stage of the business. For a more established business, shoot for at least 2-3 years.
Your long-term financial plan should also reflect your strategy. If you are planning to grow by 20% in the coming year, how will you increase revenue? Your strategy should be evident in the financials. For example, to increase revenue, you may need to allocate additional resources to Sales and Marketing in order to see the growth you’re looking for. You may also need to hire additional employees in order to accommodate the additional sales. And you’ll need to understand how much you can reasonably expect from each sales rep. This level of detail creates a long-term plan that reflects your growth strategy and is a plan you can operationalize.
A good long-term plan also explores possibilities like changes in the economy, capital needs (human and financial), and unexpected growth. Prepare a plan for an economic storm. What does your business need to do to survive? If necessary, create a plan for raising capital. Think about how, when, and from whom to raise funds. Or conversely, determining what options can you take to reduce spending to help weather the storm will help give you the confidence to move forward.
Short Term Planning
Short-term planning is essential throughout the year, but particularly as your business prepares for another Q1. You should create a short-term cash forecast to know how you’re doing and if you’re on track to reach your long-term goals. Be sure to consider any foreseeable potential cash shortages related to accounts receivable and accounts payable. You should also have a short-term plan should disaster strike — think of unforeseen legal fees, natural disasters, economic downturn, etc. Startups, in particular, should have a plan in the event that the money dries up and they can’t raise capital.
Clean Up Your Financials
One common issue for many businesses is that the financials are a mess — balance sheets aren’t balanced, and reporting isn’t timely or accurate. With inaccurate information as its baseline, forecasting and planning are misinformed and worthless. Year-end is the best time to perform financial cleanups so that the messes don’t carry into the new year. Too frequently companies overlook the status of their balance sheet, but an inaccurate balance sheet almost guarantees an inaccurate income statement. You should begin with your balance sheet.
If you’re worried about the integrity of your financials, it may be a good time to review your processes and controls to ensure you’re getting timely, accurate information. You might consider bringing in a professional to help ensure that you’re getting the information you need when you need it.
Overall, when prepping for a new year, make sure your long-term and short-term plans are laid out and that your financials are accurate. If you could use some assistance ensuring sustainable growth for your company, contact Ampleo for trustworthy support. We can set you up with an outsourced CFO that provides the external financial expertise you need for smarter financial decisions.

Everything You Need to Know About Raising Funds
Everything you need to know about raising funds from choosing the right investor, to pitching your business, to giving up the right amount of equity. John Mayfield and Chris Shelton, two veterans of Private Equity, share their thoughts from the investor’s perspective.
In today’s Silicon Slopes Finance Chapter meeting, we learned from John Mayfield of Peak Ventures and Chris Shelton of Tower Arch, two veterans of Private Equity. During the Q&A, Mayfield and Shelton discussed the best practices for receiving funding including choosing the right investor, pitching your business, and giving up the right amount of equity.
Choosing the Right Investor
To quote John Mayfield, receiving funding is not a financial event, but rather a “marriage”. When raising funding, it’s just as important for the CEO to select the right investor as it is for an investor to choose the right company. Shelton related this selection process to choosing a partner — select an investor you’d be comfortable working with for the foreseeable future. Money from private equity often comes with strings attached, so before you rush to accept the first check you can get, be sure you’re willing to partner to grow your business.
When considering a raise, consider which type of private equity is better suited for your business at its current stage. For example, Angel investors and Family Offices are better suited for very early-stage startups with an idea or concept. Venture Capital firms are great for businesses with a product and a team to back it. Private Equity firms are better suited for businesses with a proven business model. Do your research — look into Limited Partners and funds: what types of businesses do this particular investor tend to invest in? What stage are most of their portfolio companies in? The more research you can do in advance, the better shot you have of landing funding and bringing on a good investor.
Pitching Your Business
After you’ve selected a group of potential investors, your research is not done. Mayfield recommends networking with current portfolio company founders to get your company noticed by potential investors. He recommends finding a founder you already have a connection to and getting to know them personally. Once you’ve established a relationship with them, ask for an introduction to a partner at the firm. When the recommendation comes from a current founder, the investor is much more likely to consider allowing the company to pitch to them.
Once you’ve landed the opportunity to pitch to an investor, you’ll need to prepare your pitch. To start, you should prepare a clear plan for growth, including steps to get there. The key here is specificity — the more specific you can get about capital usage and strategy, the more likely the investor will invest in your company. Consider how much money your company really needs, backed by information on how it will be used to drive growth.
Besides strategy, your pitch will need to cover three important questions: (1) why this team, (2) why us, (3) why this problem. Be prepared to justify your choice of partner(s). Investors like to see founders with relevant experience and expertise. Next, explain your reasoning behind choosing them as investors. If you’ve thoughtfully chosen investors to pitch to, you should be ready to explain why they’re the right investors for your business. Lastly, you should be able to explain what drew you to this particular problem. If there is significant competition in your industry, you’ll need to be able to explain your competitive advantage.
Giving Up the Right Amount of Equity
Because every business and investor is different, it’s almost impossible to say how much equity you should give up for a certain amount of funding. However, Mayfield offered the following wireframe:
Pre-Seed: <10%. ~7.5% is pretty standard.
Seed: ~10%
Series A-B: ~10-20%
Obviously, the amount of equity should be commensurate with the amount of funding received. If you want to learn more about funding rounds, this is a great article.
Shelton recommends using a simple proportion to evaluate offers. For example, if an investor is offering $1M for 10%, they are effectively valuing the company at $10M. While not the only term to consider, it may help you “gut check” whether or not an offer is worth taking.
One last note about accepting funding, think about how many rounds of funding you’re going to need before you can stop. If you’re accepting funding for 15% of the company, but you’ll need at least 5 rounds of funding to build your business, you might consider waiting, bootstrapping, or debt options. While private equity may help you grow your business quicker, it may not always be the right choice for your business. If you need help deciding which source of funding is right for you, let us know.
Raising funds can be daunting for any startup. However, by doing the right research, you can choose the right investor, nail the pitch, and get the right amount of money for your equity.

Finance is the Language of the Business
The human brain uses physiological responses to communicate important information on the status of the body. ie.: hunger, pain, anxiety, etc. These communications are designed to help prevent injury or death, by warning the body that danger is near and sparking some kind of response to the source of danger. Businesses communicate the same way — through signals that provide insight and information about the health of the business. The language used to communicate about a business’ health is finance.
Without understanding the primary language of business, it is extremely difficult to successfully navigate the treacherous waters that come with building a successful company. Many startups opt to go the “cheaper route” and do their own finances, but this can be costly in terms of opportunities lost, threats not avoided, and lack of visibility into the opportunities and threats of the future.
At Ampleo, seasoned veterans work with you to identify threats and opportunities to help your company grow and thrive. By hiring an outsourced CFO, your company gains access to a top professional, for significantly less than hiring a full-time internal CFO. Our consultants translate the language of finance to empower you to make better decisions for your company.
If you’re not speaking the business language, you’re not fully able to understand what your business is communicating to you about its health. Our consultants translate finance-speak so that you can make the most informed decisions for the good of your company.

How CEOs Manage Time: an Ambitious HBR study
Harvard Business Review, and more specifically Michael Porter, recently completed an ambitious study of time management by top CEOs. Their executive assistants were taught to rigorously record how they spent their time in 15-minute increments for 3 full months. What he learned was eye-opening, and in Porter’s style, instructive and packed with ideas.
The article, worth reading, is full and involves a commitment of time. I’ve summarized the key results and unabashedly use many quotes that support their conclusions.
The key takeaways
- The Job is All Consuming
- They Work Face to Face
- They are Agenda Driven
- They Rely Heavily on their Direct Reports
- They Manage Using Broad Integrating Mechanisms
- They are Always in Meetings
- They Juggle Many External Constituencies
The Job is All Consuming
These top CEOs worked on average 9.7 hours per weekday and an additional 8 hours through the weekend. But they also are good at setting limits and boundaries in their lives to make room for their personal well-being. Half of the roughly 6 hours a day when they were awake and not working were spent with families.
They Work Face to Face
61% of their time was spent working with people in face-to-face communications. What that meant was flexibility and “some CEOs in [the] study have begun to use video conferencing as an alternative to face-to-face meetings, especially to cut down on travel for themselves and for team members who might otherwise have to come to see them.”
Nearly all the CEOs complained about the siren calls of electronic communications and spoke about the need for real discipline in resisting their call.
They Are Agenda Driven
In the study, each CEO was asked to describe the agenda he or she was pursuing during the three months being tracked. Each CEO had no trouble providing their particular agenda. These top CEOs were spending on average 43% of their time furthering those agendas.
“Keeping time allocation aligned with CEOs’ top priorities is so crucial that we suggest that every quarter CEOs make a point of looking back at whether their schedule for the previous period adequately matched up with their personal agenda. They should also update the agenda to reflect current circumstances.”
Those CEOs that were most effective were those who were ensuring that their personal agendas were explicit to others.
Porter warns and suggests that “CEOs need to take a hard look at every activity that falls into the routine and have-to-do categories. They must ask whether it serves an important purpose or is simply a company habit, something instituted by the predecessor, or a carryover from the CEO’s previous role”…and most importantly, does it fit into their agenda.
They Rely Heavily on their Direct Reports
“We found that it’s critical for each member of the leadership team to have the capabilities to excel and earn the CEO’s full trust and support. Any weaknesses in this group significantly reduce the CEO’s effectiveness, because dealing with work that reports should have handled, and cleaning up after them, eats up valuable time.”
While reliance on their direct reports is a crucial part of their ability to be successful, they cannot abandon those outside the executive circle. “Not surprisingly, the CEOs in our study spent less time with lower-level managers (14%, on average) and even less time with rank-and-file employees (about 6%, on average). However, our research suggests that effective CEOs need to be careful to maintain a human face in the organization.”
They Manage Using Broad Integration Mechanisms
What did he say? Effectively, CEOs set the strategy but then use processes to ensure compliance. Most used operating reviews and other regular reviews to monitor organizational progress to their agenda. But setting the agenda, or strategy, is the most important step.
“The CEO’s single most powerful lever is ensuring that every unit—and the company as a whole—has a clear, well-defined strategy. Strategy creates alignment among the many decisions within a business and across the organization. By spending time on strategy, a CEO provides direction for the company, helps make its value proposition explicit, and defines how it will compete in the marketplace and differentiate itself from rivals. Strategy also provides clarity on what the company will not do. A compelling strategy—if well understood throughout the organization—is motivating and energizing. And without clarity on strategy, the CEO will be drawn into too many tactical decisions.”
They are Always in Meetings
The top suggestion for improvement here was to delegate attendance at meetings that the CEO may not need to attend. A relatively significant share of meeting attendance was a result of tradition and could be delegated. CEOs should also challenge meeting length from a very typical standard of 60 minutes. Often CEOs confess that those standard meetings could be accomplished in 30 or even 15 minutes. One CEO recommended, “Whatever they ask for, cut it in half.”
Also, “most of our CEOs were dismayed to discover how little time they spent with their customers—just 3%, on average.”
They Juggle Many External Constituencies
CEOs are regularly being asked for their involvement in community and social issues that are worthy. “There is a real risk that CEOs will get distracted by outside activities not directly connected to the business, where they are in high demand” Though the CEO’s presence can be important, overseeing and managing such work does not require the CEO and can be delegated to direct reports, for whom it is motivational and provides professional development opportunities.
Conclusion
Good leaders matter. Being a CEO has enormous consequences for everyone in the organization and is a highly challenging role to do well. There are endless ideas about how to improve time management. The first step is to understand where time is being taken up, find your priorities, and diligently focus on sticking to that agenda where possible.

The Convergence of Finance and AI (Artificial Intelligence)
I was recently asked ‘How can the office of finance better line up people, processes, and technology to score high-value data combinations?’
Despite the ever-present demand for financials and reports, the role of finance has always been to move beyond reporting. Its fundamental role is to use the resulting data to find answers to questions of strategy and direction. Even though many finance personnel feel driven to move past report generation and into value-added insight, many aren’t sure exactly how to do so. And paradoxically, the convergence of finance, data visualization, and data science – the very movement that will provide the tools necessary to add value – leaves many in the field of finance feeling threatened.
Fundamentally, according to Hilary Mason in a recent HBR article (How AI Fits Into Your Data Science Team), data science is
“counting things cleverly, predicting things, and building models on data.”
We finance people embrace and embody that theory. But when data science becomes machine learning and artificial intelligence, then we begin to quiver and worry about our jobs. But machine learning is still only data science with the ability to “incorporate feedback loops” which still requires human programming and the machinations of the human mind.
Even cleverly assisted by machines, our organizations and CEOs still expect us to answer the question of ‘so what?’ And for the foreseeable future, the human mind is still required here as well. The continuing role of finance will be to embrace software and technology, release the ownership of repeatable processes to machines, and leverage their capabilities to assist in answering the ‘so what’.
Artificial intelligence and technology, rather than undermining finance’s role in the C-suite, are enhancing its ability to shine.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.






