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7 Traits to Look for When You Hire a Fractional CMO
7 Traits to Look for When You Hire a Fractional CMO
Hiring a fractional Chief Marketing Officer (CMO) can be a smart move for any business that needs expert marketing guidance but might not have the resources to hire a full-time executive. However, not all fractional CMOs are created equal. To ensure that you find the right fit for your business, here are some of the things to look for when you hire a fractional CMO:
- Experience: Look for a fractional CMO who has experience working with businesses like yours. Ideally, they should have experience in your industry or a related industry and be able to provide case studies or references from past clients.
- Strategic thinking: A good fractional CMO should be able to think strategically about your business and develop a marketing plan that aligns with your overall business goals. They should be able to identify areas of opportunity and develop a plan to capitalize on them.
- Strong communication skills: Communication is key when working with a fractional CMO. Look for someone who is a good listener and communicator, and who can clearly articulate their ideas and strategies to you and your team.
- Execution: A fractional CMO should be able to not only develop a marketing strategy but also execute it. Look for someone who has experience managing an agency or teams of marketing specialists, executing marketing campaigns, and can demonstrate a track record of success.
- Flexibility: A fractional CMO should be able to work within your budget and be flexible in terms of the scope and duration of their engagement. They should be willing to adapt their approach based on your business needs and feedback.
- Ability to work remotely: Fractional CMOs typically work remotely, so it’s important to find someone who is comfortable working in a virtual environment. Look for someone who has experience working remotely and who has the tools and technology to collaborate effectively with your team.
- Cultural fit: Finally, it’s important to hire a fractional CMO who is a cultural fit with your business. Look for someone who shares your values and vision, and who will be able to work effectively with your team.
At the end of the day, you need someone knowledgeable, reliable, and trustworthy to take over your marketing needs. Entrepreneurs are far too busy to handle this on their own. After all, time is money.
Instead, hire a fractional CMO from Ampleo! By doing so, you’ll be working with someone who’s independent and headstrong just like you. You’ll have access to all the talent of a full-time CMO at a much higher value.
When searching for a fractional CMO, it’s crucial to evaluate their experience, strategic thinking capabilities, communication skills, execution track record, flexibility, remote work proficiency and fit within the company culture. Choosing the right fractional CMO for your business can lead to improved marketing outcomes, growth, and cost-effectiveness.
So, don’t wait any longer – contact Ampleo today and we’ll help take your business to new heights!
Bruce Law is a fractional CMO at Amplēo. Over the course of his 40-year marketing career, which began on Madison Avenue, Bruce has become a recognized expert in building brands, capturing market share, and generating sales for virtually every kind of company, from startup to late-stage, high tech to packaged goods, for-profit to nonprofit. Bruce has directed marketing for household names like Intel and Lever Brothers, mid-sized companies like Little Giant and Provo Craft, and startups like Control4 and IsoTalent. He has personally served as fractional CMO for more than 250 companies during his career.
Bruce began his career in 1985 in New York City at Ogilvy Advertising, the third-largest ad agency in the world at the time. In 2002, he founded Sprout Marketing, one of the first fractional marketing service companies in the US. To date, Sprout has guided the marketing of more than 350 companies, launched over 1200 products, and added more than $1 billion of incremental revenue to the top lines of its portfolio companies. He currently serves on a volunteer basis as Executive Director of the David M Kennedy International Society at BYU, a nonprofit organization that connects thousands of professionals across the globe to make a positive impact in the world.
Bruce is a popular and provocative speaker at conferences and universities and is quoted in business and marketing publications.
Fun Facts/Hobbies
- Adjunct professor at Brigham Young University
- Speaks fluent Japanese
- Resides in Gilbert Arizona
- Avid small boat sailor
Education/Certificates
- Degree in Advertising from Brigham Young University
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