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Why Should I Hire A Fractional CMO? [The Valuable Role of a Fractional CMO Within an Executive Team]
Why Should I Hire A Fractional CMO? [The Valuable Role of a Fractional CMO Within an Executive Team]
Marketing leadership and execution within any organization cannot be overstated. When done well, marketing has the potential to take your business to new heights, driving revenue and solidifying your brand’s position in the market. In such a competitive landscape, having a CMO at the executive level is almost a given. But it doesn’t have to be a traditional full-time head. If you’ve ever asked “Why should I hire a fractional CMO?” before, then you’ve come to the right place. Fractional leadership has many benefits and is proven to be effective and less expensive.
A Unified Effort
The goal of most executive teams is to have finance, marketing, and HR at the forefront of every operation, with sales and operations teams working in harmony. Companies tend to be more efficient when this happens, leading to swifter goal attainment across all areas. This is why a fractional CMO’s leadership is no different.
The Fractional Model
Similar to a full-time finance, marketing, or HR head, fractional executives bring seasoned leadership to the executive table, although on a part-time basis. Fractional CMOs, in particular, can bring veteran marketing leadership and help to develop and execute strategic plans that align with your business’s broader goals. This helps propel the company forward in every aspect, even in the most challenging market conditions.
A fractional CMO’s approach to marketing is driven by the needs and vision of the business’s other executives, primarily the CEO and board members. Starting with this vision can help a fractional CMO in creating the perfect digital marketing mix that is data-driven and result-oriented. When everyone at the table, whether full-time or fractional, is on the same page, deliverables and organizational goals align with the company’s needs, and together, they drive maximum revenue.
By involving a fractional CMO at the executive level to support an existing marketing team, organizations can enjoy greater visibility into their marketing efforts. Across all departments and levels of management, everyone can work collaboratively, sharing insights and opinions to help achieve the best possible results. Better yet, this can be done without paying a hefty full-time salary + benefits. With a fractional CMO, you pay only for the hours that you need while receiving seasoned marketing leadership.
Ampleo specializes in providing experienced fractional leadership, including fractional CMOs. With a tailored approach, a part-time CMO from Ampleo can provide leadership, expertise in the latest marketing trends, management of your existing marketing team, and can help you navigate the challenges of modern marketing and come out ahead. Learn more about why fractional CMOs add more to your executive team, and how they can help you improve efficiency, drive returns, and solidify your marketing momentum and success.
Bruce Law is a fractional CMO at Amplēo. Over the course of his 40-year marketing career, which began on Madison Avenue, Bruce has become a recognized expert in building brands, capturing market share, and generating sales for virtually every kind of company, from startup to late-stage, high tech to packaged goods, for-profit to nonprofit. Bruce has directed marketing for household names like Intel and Lever Brothers, mid-sized companies like Little Giant and Provo Craft, and startups like Control4 and IsoTalent. He has personally served as fractional CMO for more than 250 companies during his career.
Bruce began his career in 1985 in New York City at Ogilvy Advertising, the third-largest ad agency in the world at the time. In 2002, he founded Sprout Marketing, one of the first fractional marketing service companies in the US. To date, Sprout has guided the marketing of more than 350 companies, launched over 1200 products, and added more than $1 billion of incremental revenue to the top lines of its portfolio companies. He currently serves on a volunteer basis as Executive Director of the David M Kennedy International Society at BYU, a nonprofit organization that connects thousands of professionals across the globe to make a positive impact in the world.
Bruce is a popular and provocative speaker at conferences and universities and is quoted in business and marketing publications.
Fun Facts/Hobbies
- Adjunct professor at Brigham Young University
- Speaks fluent Japanese
- Resides in Gilbert Arizona
- Avid small boat sailor
Education/Certificates
- Degree in Advertising from Brigham Young University
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