Tina Roper
Tina embeds with growing small and mid-market companies across technology, SaaS, and professional services at the point where the business has outgrown the people practices that got it here. The HR basics may be in place, but roles have blurred, managers are inconsistent, good people are leaving, and leadership can tell something needs to change without always having the bandwidth to map it out. Tina learns the business fast, gets clear on which people and organizational gaps actually matter, and turns them into practical work the team can execute. Leaders bring her into the real conversation, not the stiff HR version of it. She shares honest insights and recommendations, then works alongside the team to put the decision into motion.
What Tina Does Best
- The conversation before the decision: She embeds with leadership teams and builds the trust and business context to become the partner executives call before they have it all figured out, whether it is a messy organizational question, a struggling team, or a process that is no longer working.
- Building the organization for what is next: When growth or strategy moves faster than the structure underneath it, she helps leaders map out what needs to evolve, including org design, workforce planning, critical roles, succession, career paths, manager capability, and clear performance expectations.
- Reorganizations, acquisitions, and transitions: She works shoulder to shoulder with leaders through high-stakes stretches, helping them make thoughtful people decisions, anticipate risk and team impact, communicate with clarity and empathy, and turn the decision into a plan that holds up.
Experience
- HR Business Partner • Publicly Traded Business Intelligence and Data SaaS Company (American Fork, UT): Partnered with executives across Engineering, Product, and Design on workforce planning, organizational effectiveness, and talent strategy. Built career pathing and job architecture frameworks that mapped 80% of company roles, and relaunched performance management through company-wide manager training.
- Global Employee Experience Manager • Global Enterprise Software Company (Sandy, UT): Designed and scaled an employee recognition program across a 5,500-person global division, translating eNPS trends and employee feedback into targeted engagement and communication plans for each department.
- HR Business Partner • Global Enterprise Software Company (Sandy, UT): Guided professional services and corporate teams through acquisitions and divisional reorganizations, lowered voluntary turnover to 7.3% by year-end through targeted retention initiatives, and built a promotion framework that drove 22% internal mobility.
- Senior HR Specialist / HRBP • Event Technology SaaS Company (Draper, UT): Served as the dedicated HR partner across five office locations and a distributed workforce of 500+ employees, owning global mobility and building a unified onboarding and employee experience program across every office.
- HR Generalist / Jr. HRBP • Large Regulated Healthcare Organization (Salt Lake City, UT): Managed the full employee lifecycle in a large, highly regulated hospital setting, covering onboarding, performance management, employee relations, benefits, compliance, and separations while delivering manager training and recognition programs alongside the HR team.
Education & Recognition
- M.S., Leadership & Management, Western Governors University • 2023
- B.A., History, Brigham Young University • 2007
- SHRM-CP
- Utah HR Achievement Award, Utah Business Magazine (2021)
- SheTech Champion Impact Award, Women Tech Council (2024)
- Director of Foundations for the Salt Lake SHRM chapter since 2024, and judge for Utah SHRM's HR case competition
Outside Work
Tina lives in Saratoga Springs, Utah. She belongs to a book club that meets in a hot tub, takes her ice cream seriously, will gladly drive out of her way for a great taco, and once won a California state bronze medal for solo flute.
Meet the rest of the team
Ryan Hutchins
Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.
Jason Parr
Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.
David Mink
David founded Avalaunch Media in 2012 and built it into one of the fastest-growing marketing agencies in the country: 50 people, 8 figures, clients like Red Bull, GoPro, and Microsoft. After working with hundreds of companies, he kept seeing the same pattern: businesses with a real marketing leader get results. Those without one waste time and money. That's why he built the first fractional CMO, agency-backed solution and why he joined Ampleo.
Dana Calder
Dana Calder embeds with founder-led and private equity-backed companies of 20 to 200 employees, especially across SaaS, fintech, and mission-driven industries, at the stage where they have outgrown figuring HR out as they go. At Amplēo HR, she steps in alongside leadership when managers need real coaching, performance conversations have become uneven, and executives are spending too much of their week putting out people fires instead of building the business. She replaces reactive habits with practical people systems that fit the rhythm of the company, moving effortlessly between big-picture strategy, leadership coaching, and hands-on execution.
Ryan Purser
Ryan Purser has helped companies secure hundreds of millions in debt and equity financing, and specializes in forecasting, financial models, KPIs, and the system upgrades that make them all work. He spent nearly a decade in finance, operations, and eCommerce at Cricut, leading the finance team through a $280M IPO, and has optimized SaaS and hardware-enabled tech companies, run global operations and supply chain, and built BI teams from scratch.
Reagan Berkley
Reagan Berkley brings 15+ years of HR and People & Culture leadership, most recently as VP of People & Culture at a global commercial real estate analytics and financial technology firm, where she cut time-to-hire from 87 days to 45 while lifting candidate satisfaction by 40%. At Amplēo HR, she embeds alongside executive teams and internal HR leaders to give growing companies the senior backup they need to get ahead. She specializes in talent acquisition strategy, employee retention, and manager development, turning practical people programs into lasting structure and measurable business results.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.