Shaun Penrod

Shaun Penrod

CMO

Shaun Penrod is a fractional Chief Marketing Officer at Amplēo with over a decade of experience delivering measurable marketing results for businesses of all sizes. A seasoned strategist and marketing leader, Shaun specializes in developing high-impact strategies that align marketing efforts with business objectives, driving sustainable growth. His results speak for themselves, such as helping a company scale from $5M to $8.5M in just 10 months.

Shaun’s leadership style is deeply rooted in his experience as a Naval officer, where he honed his ability to make strategic decisions under pressure and lead diverse teams with clarity and purpose. This discipline and focus now shape his approach to marketing, particularly when working with franchisors and businesses seeking scalable solutions that create both immediate impact and long-term value.

An accomplished professional with a bachelor’s degree in Business Management – Entrepreneurship from Brigham Young University, Shaun combines academic insights with real-world experience to deliver strategies that maximize ROI. His expertise in lead attribution ensures businesses not only generate leads but also gain invaluable insights into what drives their growth.

Beyond his professional achievements, Shaun is passionate about building connections and enjoying life to the fullest. He’s an avid live music enthusiast who loves attending concerts, a dedicated long-distance runner who has completed more than 15 half marathons, and a board game aficionado who spends quality time with friends and family playing games like Magic: The Gathering.

Known for his hands-on, results-driven approach, Shaun empowers businesses to achieve resilience and success in today’s competitive markets, delivering tailored strategies that create immediate impact and lasting value.

Meet the rest of the team

Kyle Shurtz

Fractional CMO

Kyle is a marketing strategist with more than 10 years driving revenue-focused campaigns. He has overseen substantial marketing budgets and translated them into billions in client revenue, with a particular focus on video-based content strategy.

Mike Riley

Fractional CMO.

Mike has more than 14 years in digital marketing and has held fractional CMO roles across multiple companies, bringing proven leadership and the strategic judgment to align marketing efforts behind a single growth plan.

Julia Olson

Fractional CMO

Julia has 18 years across digital marketing, event management, public relations, and marketing leadership, and has driven results for dozens of brands. She is at her best building campaigns from a blank page.

Beau Graves

Fractional CMO

Beau brings two decades of marketing expertise and leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation. Known around here as the SEO Cowboy, for reasons involving both search algorithms and Western heritage.

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Ryan Hutchins

President, Valuation

Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.

Jason Parr

President, Sales Tax

Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.