Sarah Edelman

Sarah Edelman

Fractional CMO

Sarah Edelman is a Fractional CMO at Amplēo who propels start-ups to new heights through her innovative and strategic approach to marketing. With a wealth of marketing experience spanning over a decade, Sarah possesses a distinctive blend of expertise in technology, consumer products, and software.

Before joining Amplēo in 2023, Sarah was the Head of Marketing for Homie, a venture-backed real estate technology company. She led the marketing strategy for Homie across 5 states and deployed several creative campaigns, which spanned across both traditional and digital marketing channels. In 2023, Sarah Edelman was recognized by the Inman Awards as a top Marketing All-Star, which is a nod to the most effective, creative, and boundary-pushing marketers that drive success and impact.

Before Homie, Sarah spent several years at Tesla Motors, revolutionizing the traditional automotive industry and pushing the world toward sustainable energy by developing various scalable marketing programs and customer experiences across the globe. Prior to Tesla, she worked for (then) tech startup Uber, where she built and oversaw the first field marketing program. Her previous experience also includes working at Red Bull, Instawork, and several other start-up-style companies in the B2B and B2C space.

Fun Facts/Hobbies

  • Loves getting her daily 5 am workout on at F45 Training
  • Created a company called Fluff Yeah, which offers over 100 gourmet cotton candy flavors
  • Has been to Disneyland over 100 times in her lifetime. She’s always down to talk all things Disney!

Education/Certificates

  • BA, Broadcast Journalism and Mass Communication, Arizona State University

Meet the rest of the team

Kyle Shurtz

Fractional CMO

Kyle is a marketing strategist with more than 10 years driving revenue-focused campaigns. He has overseen substantial marketing budgets and translated them into billions in client revenue, with a particular focus on video-based content strategy.

Mike Riley

Fractional CMO.

Mike has more than 14 years in digital marketing and has held fractional CMO roles across multiple companies, bringing proven leadership and the strategic judgment to align marketing efforts behind a single growth plan.

Julia Olson

Fractional CMO

Julia has 18 years across digital marketing, event management, public relations, and marketing leadership, and has driven results for dozens of brands. She is at her best building campaigns from a blank page.

Beau Graves

Fractional CMO

Beau brings two decades of marketing expertise and leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation. Known around here as the SEO Cowboy, for reasons involving both search algorithms and Western heritage.

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Ryan Hutchins

President, Valuation

Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.

Jason Parr

President, Sales Tax

Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.