Dana Calder is a strategic HR executive and Partner with more than eight years of experience helping founder-led and private equity-backed organizations build scalable people strategies. She specializes in partnering with SaaS, technology, fintech, and mission-driven companies to strengthen leadership teams, develop practical HR infrastructure, and guide organizations through growth and change. Dana is known for bringing clarity to complex people challenges by combining executive coaching, organizational strategy, and hands-on execution. She is committed to helping leaders make thoughtful decisions that create healthy, high-performing organizations where both people and businesses thrive.

Rob Lund
Rob Lund is a CFO at Amplēo. Rob has served as the CFO for several businesses in the SaaS, e-commerce, and manufacturing industries. He has worked with companies both public and private and at all stages from startup to IPO.
Before joining Amplēo in 2018, Rob worked for 20 years as a CFO, Director of Finance and Accounting, and other positions at several SaaS, manufacturing, and consumer product companies. Rob worked earlier in his career with Grant Thornton, JCPenney, and General Electric. He also held a part-time instructor position at the University of Utah.
Fun Facts/Hobbies
- Skiing
- Enjoys traveling with his wife and daughter
- Reading books about history and business biographies
Education/Certificates
- Earned a Master of Liberal Arts in Management with an emphasis in Finance from Harvard University
- MBA from Westminster College
- BS in Accounting from the University of Utah
- Certified Lean-Six-Sigma Black Belt
Meet the rest of the team
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.








