Michael Hertz

Michael Hertz

Valuation Specialist

Michael (Mike) Hertz is a Valuation Specialist at Amplēo, who advises clients on valuation-related matters including intangible assets, financial instruments (e.g., equity and debt) for the purposes of financial and tax reporting, merger and acquisition planning, reorganizations, restructurings, gift and estate, financing, and litigation. His industry experience includes technology, retail, restaurant, pharma/life sciences, and cannabis, among others.

Before becoming a consultant at Amplēo in 2021, Mike was a Vice President at Vantage Point Advisors as well as at Scalar in the Valuation group where he extensively valued intangible assets, as well as equity and debt securities for a variety of companies ranging from VC-backed privately held companies through Fortune 500 companies. Prior to Scalar, Mike was an associate in the Economic and Valuation Services group at KPMG in the Bay area. During his tenure in the valuation profession, Mike has performed hundreds of valuations of business entities for purchase price allocations (ASC 805), goodwill and intangible impairment testing (ASC 350 and ASC 360), board advisory, tax reporting, buy-side M&A due diligence, and share-based compensation (IRC 409A and ASC 718).

Fun Facts/Hobbies

  • Golfing
  • Skiing
  • Mountain biking
  • Pickleball

Education/Certificates

  • Bachelor of Science in Finance from Brigham Young University
  • Certified Valuation Analyst (CVA)
  • National Association of Certified Valuators and Analysts (NACVA)

Meet the rest of the team

Kyle Shurtz

Fractional CMO

Kyle is a marketing strategist with more than 10 years driving revenue-focused campaigns. He has overseen substantial marketing budgets and translated them into billions in client revenue, with a particular focus on video-based content strategy.

Mike Riley

Fractional CMO.

Mike has more than 14 years in digital marketing and has held fractional CMO roles across multiple companies, bringing proven leadership and the strategic judgment to align marketing efforts behind a single growth plan.

Julia Olson

Fractional CMO

Julia has 18 years across digital marketing, event management, public relations, and marketing leadership, and has driven results for dozens of brands. She is at her best building campaigns from a blank page.

Beau Graves

Fractional CMO

Beau brings two decades of marketing expertise and leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation. Known around here as the SEO Cowboy, for reasons involving both search algorithms and Western heritage.

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Ryan Hutchins

President, Valuation

Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.

Jason Parr

President, Sales Tax

Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.