Karen Peterson

Karen Peterson

Partner, Marketing

Karen Peterson is a four-time Chief Marketing Officer and Fractional CMO at Amplēo who helps founders and executive teams turn marketing into a disciplined growth engine. Known for pairing strategic clarity with resourceful operations, she partners with growth-stage businesses to drive measurable results through lifetime value improvement, performance optimization, and go-to-market effectiveness—without relying on inefficient spend.

Karen brings more than 20 years of executive marketing leadership, having served as CMO at Ancestry, BrainStorm, Lendio, and Chatbooks. During her 13 years at Ancestry, she helped guide the business through multiple phases of scale, including launching the Canadian market from Toronto and contributing to the company’s evolution into a category-defining, billion-dollar consumer brand. Her experience spans consumer and B2B environments, including subscription, SaaS, health, and fintech, giving her a broad perspective on monetization, performance models, and organizational focus.

What motivates Karen most is building executive confidence in marketing’s ability to grow the business in meaningful, sustainable ways. She is deeply committed to helping leadership teams replace guesswork with strong foundations, including clear strategy, sound data, and efficient systems that scale as the business grows. Her leadership has been recognized as a Silicon Slopes CMO of the Year Finalist and Utah Business Woman of the Year.

Outside of work, Karen is a passionate advocate for adaptive sports, a proud wife and mom of four, and an avid outdoors enthusiast who enjoys snow biking, motorcycles, camping, and mentoring the next generation of marketers as a guest lecturer and BYU Marketing Advisory Board member.

Education/Certificates

  • MBA, Business Administration — Brigham Young University, Marriott School of Management
  • BS, English and Criminal Justice — Radford University

Meet the rest of the team

Kyle Shurtz

Fractional CMO

Kyle is a marketing strategist with more than 10 years driving revenue-focused campaigns. He has overseen substantial marketing budgets and translated them into billions in client revenue, with a particular focus on video-based content strategy.

Mike Riley

Fractional CMO.

Mike has more than 14 years in digital marketing and has held fractional CMO roles across multiple companies, bringing proven leadership and the strategic judgment to align marketing efforts behind a single growth plan.

Julia Olson

Fractional CMO

Julia has 18 years across digital marketing, event management, public relations, and marketing leadership, and has driven results for dozens of brands. She is at her best building campaigns from a blank page.

Beau Graves

Fractional CMO

Beau brings two decades of marketing expertise and leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation. Known around here as the SEO Cowboy, for reasons involving both search algorithms and Western heritage.

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Ryan Hutchins

President, Valuation

Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.

Jason Parr

President, Sales Tax

Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.