Danny Hansen

Danny Hansen

CFO

Danny is a CFO at Amplēo, highly analytical and accomplished, with extensive experience driving financial performance, directing corporate development, and overseeing all financial aspects of a business. Danny has been very involved in mergers and acquisitions throughout his career. Danny has worked in several industries including finance, manufacturing, consumer products both wholesale and retail, as well as professional services at PWC. He is highly skilled in finance and accounting including financial reporting, budgeting & forecasting, strategic planning & execution, treasury management, cash flow management, and financial operations management including internal controls.

Before becoming a consultant at Amplēo in 2022, Danny worked the last 8 years as a Chief Financial Officer (CFO) in the Finance Technology space with Orthopedic Financial Services Group, (OFSG) where he used his vast knowledge on the executive team, leading the finance, analytics, information technology, and human resource departments.

Danny was an auditor for Price Waterhouse (now PWC) where he worked for 6 years and became an audit manager and served as an advisor for several large public and private Companies. He worked directly with lenders, bondholders, auditors, shareholders, and the SEC. Danny established the foundation and strategic direction for Making Memories which grew to over $50 million in sales in 5 years. Danny became the President/CFO of this Company where he helped build and grow the company into one of the leading product providers in the industry. He actively led the spin-off of the wholesale division from the retail company in 2002 and subsequently led four private equity transactions for the wholesale company, Making Memories Wholesale, Inc. in 2003, 2005, 2009, and 2011 respectively. Danny also orchestrated a transaction for Don Julio Foods, Inc. which ultimately consummated after a year and a half of courting, to Tyson Foods, Inc. Danny has been appointed and served on the board of directors for several companies.

Fun Facts/Hobbies

  • Happily married and father of 4 including a set of twins
  • Interests include family, golf, outdoor work and recreation, travel, and people

Education/Certificates

  • American Institute of Certified Public Accountants
  • Certified Public Accountant Examination (CPA)
  • Graduated from the University of Utah, David Eccles School of Business, with a Bachelor of Arts, B.S., Accounting

Meet the rest of the team

Kyle Shurtz

Fractional CMO

Kyle is a marketing strategist with more than 10 years driving revenue-focused campaigns. He has overseen substantial marketing budgets and translated them into billions in client revenue, with a particular focus on video-based content strategy.

Mike Riley

Fractional CMO.

Mike has more than 14 years in digital marketing and has held fractional CMO roles across multiple companies, bringing proven leadership and the strategic judgment to align marketing efforts behind a single growth plan.

Julia Olson

Fractional CMO

Julia has 18 years across digital marketing, event management, public relations, and marketing leadership, and has driven results for dozens of brands. She is at her best building campaigns from a blank page.

Beau Graves

Fractional CMO

Beau brings two decades of marketing expertise and leads integrated campaigns for top brands, driving results through organic search, creative content, and demand generation. Known around here as the SEO Cowboy, for reasons involving both search algorithms and Western heritage.

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Ryan Hutchins

President, Valuation

Ryan founded Peak Business Valuation, a national firm that delivers 1,100+ business valuations and 150+ equipment appraisals a year. He works with business owners who are buying, selling, or growing — and need to know what they actually have. His focus is quality, accuracy, and making sure the number means something.

Jason Parr

President, Sales Tax

Jason has spent 30 years going deeper into one discipline while most firms go broader. He joined Peisner Johnson in 1996 and built his career there learning every service line, working through every kind of situation, and eventually becoming President and CEO. The Sales Tax People has completed 35,000+ projects for companies ranging from regional mid-market businesses to large multinationals. His clients are CFOs, controllers, and the accountants who serve them, usually calling when the exposure has already been building quietly for months. He'd rather you call before that point.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.

 Let's Build It

You've Got the Vision. 


We've Got the Fractional

Team to Build It.

A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.