Dana Calder is a strategic HR executive and Partner with more than eight years of experience helping founder-led and private equity-backed organizations build scalable people strategies. She specializes in partnering with SaaS, technology, fintech, and mission-driven companies to strengthen leadership teams, develop practical HR infrastructure, and guide organizations through growth and change. Dana is known for bringing clarity to complex people challenges by combining executive coaching, organizational strategy, and hands-on execution. She is committed to helping leaders make thoughtful decisions that create healthy, high-performing organizations where both people and businesses thrive.

Cassie Jensen
Cassie Jensen is a CFO Consultant at Ampleo and is interested in helping small businesses succeed. She has many years of experience in start-up companies, multi-entity environments, tight budgets, accounting structure changes, process improvements, book-to-tax conversions, and entity tax preparation. She has worked in many different industries, including direct sales, multi-level marketing, construction, online retail, and small-business property rental. In addition to general accounting practices, Cassie has been responsible for managing cash, including cash forecasting and multi-year income projections. She’s had experience presenting results and business strategies to boards of directors/owners.
Before joining Amplēo in 2024, Cassie worked 5 years as a Tax Manager at Deloitte doing work for high net-worth individuals and large corporations. She has also worked for over 10 years as a CFO, helping start-up companies succeed from early to more developed stages of their businesses. Her unique experience on the book and tax side of the business allows her to understand the full picture of a company’s financial situation and can make business owners aware of potential book and tax issues/opportunities.
Fun Facts/Hobbies
- Traveling and experiencing new cultures
- Cooking/Tasting good food
- Golfing with her family
Education/Certificates
- Master’s in Accounting from Brigham Young University with a Tax Law Emphasis
- CPA License from 2002 to current
- Member of the AICPA, UACPA, AWSCPA
Meet the rest of the team
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.
You've Got the Vision.
We've Got the Fractional
Team to Build It.
A fractional CFO who knows your numbers. A fractional CMO driving your pipeline. An HR leader building your people systems. Sales tax specialists keeping you compliant. Valuation experts ready when you need them. All embedded. All executing. All backed by Ampleo Intelligence, our AI platform.








