5 Tips for Presenting to Executives

Leadership
October 28, 2015
2
min read
WRITTEN By
JB Henriksen
JB Henriksen

JB Henriksen

CFO / Partner Emeritus

We, as CFOs, regularly think about our priority of assisting the CEO to do her job better. CEO’s have very full plates. They are always looking for people they can trust to get things done. With trying to do so many things at once, the last thing she needs is a finance person telling her all of the problems her company has. The CEO needs to know about the problems, but just as importantly needs someone to offer her solutions. The following 5 tips on how to present to Executives really ring true.

  1. Get to the point. Executives don’t have time for the long version.
  2. Talk about problems and solutions winning in the marketplace. CEOs are thinking 3 years in the future.
  3. Sell the vision before sharing data. They simply won’t listen to the data otherwise.
  4. Lead with stories, not data. Data bores them.
  5. Don’t be afraid of executives, be afraid for them. Your job is to alleviate their fears and make their jobs easier.

The 5 points really will help you with your presentations and just your overall communications with CEOs and executives you deal with on a daily basis.

WRITTEN BY
JB Henriksen

JB Henriksen

CFO / Partner Emeritus

JB Henriksen is a CFO and Partner Emeritus at Amplēo who currently serves as the acting CFO for several high-growth companies in the wholesale, retail, technology, and medical space.

Before joining Amplēo in 2007, JB worked as a CFO for various companies raising capital and working on mergers and acquisitions. JB started his career working with the Big 4 accounting firm, Deloitte. After Deloitte, JB worked up the corporate ladder with companies such as Price Savers, Vermax, and EnviroSearch. JB has also been an adjunct professor at Brigham Young University and the University of Utah for over 30 years. He is an active member of the Salt Lake City Angels and the Utah entrepreneurial community.

Fun Facts/Hobbies

  • Snow skiing
  • Waterskiing
  • Hiking

Education/Certificates

  • Degree in Accounting from the University of Utah
  • MBA from the University of Utah’s David Eccles School of Business
  • Licensed CPA

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