Lendio

Marketing
March 27, 2024
2
min read

7.12X

Increase in Qualified Leads

53.9%

Decrease in Cost Per Lead

2X

Increase in Loan Application Rate

Project summary

Lendio

November 10, 2026

Paid Advertising, PPC Management, Conversion & Lead Generation

https://www.lendio.com

Launching Lendio's Leads and Applications

BACKGROUND

Lendio operates in the financial technology (fintech) industry and is a marketplace for small business owners looking for the best loan to scale their business. They provide an online marketplace and act as a broker to connect the small business with the ideal lender based on the business needs. Their company is consistently ranked as one of the top B2B finance companies in the US.

Avalaunch Media, an Ampleo company, partnered with Lendio to amplify their reach and drive qualified leads in the highly competitive B2B lending market. Through a strategic blend of targeted messaging, multi-step landing pages, and data-driven optimization, we helped position them as a go-to resource for small businesses seeking a reliable lender.

CHALLENGE

Lendio engaged our team for help in managing their paid advertising, with Google Ads being the highest priority. The objective was to increase the quality and quantity of leads while lowering the overall cost per lead.

APPROACH

After reviewing their Google Ads account, we found multiple ways to improve their budget efficiency and cost per lead by integrating revenue-based bidding models using their CRM data. We identified ways to improve their creative performance by consistently updating their ads and landing pages, conducting regular testing, and optimizing for mobile to boost performance. We also suggested improving audience targeting by using first-party data audience signals for display ads and YouTube. These core focuses enabled us to meet the growing demand for their product and scale leads generated for Lendio.

01. Google Ads Audit

Our team of experienced ad managers conducted a detailed audit of the current Google Ads account. These comprehensive audits cover account structure, ad groups and keywords, ad copy and creative, audience targeting, conversion tracking, account settings and an analysis of key performance indicators.

02. Strategize Opportunities

Based on our decades of ad management experience in the financial services industry, our team strategized ways we could improve campaign structure and better optimize creative assets such as the landing pages.

03. Create New Structure

With the new strategy in place, we began the tactical execution of optimizing the Google Ads account and creative assets used in the campaigns. This included restructuring the bidding strategy and ad groups to optimize for success.

04. Ongoing Optimization

Working closely with the Lendio team, we continually ran A/B tests on the ads and creative, finding the best performing components and optimizing to them. This is where small tweaks can end up making a big difference on overall campaign performance.

RESULTS

Over an 18-month period, we experienced a significant increase in both lead quality and lead volume, all while lowering the overall lead cost. Our campaign experienced a 3.2X increase in budget, a 7.12X increase in total MQLs, a 53.9% decrease in cost per lead, and a loan application rate that increased from 23% to 41%. Lendio also exceeded its annual MQL targets by more than 100%. The Lendio team couldn't have been happier with the performance and the impact we were able to achieve together.

CONTINUED SUCCESS

Lendio is just one example of the many lending and finance companies we have helped over the years. If you're looking for a finance and lending marketing partner that knows how to produce results, reach out to us for a free consultation.

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