Richard Ethington
CFO
Richard (Rich) Ethington is a CFO Consultant at Amplēo, specializing in driving product and market expansion, data analytics, business modeling, valuations, and financial planning & analysis. Simply put, Rich partners with executive teams to make smarter decisions and look great in the process. He brings deep expertise across diverse industries, including software, SaaS, cryptocurrency, energy, service, and investment strategy.
Prior to joining Amplēo in 2025, Rich spent nearly 20 years as a Financial Management Consultant and Fractional CFO. He has supported startups with zero revenue and organizations with revenues well beyond $1B across North and South America, Europe, the Middle East, and Africa.
Fun Facts & Hobbies:
- Mountain biking coach for Lone Peak and Lone Peak Jr. Devo.
- Singer in university, community, and state choirs, including MCO
- He is a passionate traveler, exploring the world with his beautiful wife and children.
- Fluent in Spanish
Education & Certifications:
- BS in Finance with Honors from the University of Utah.
- Pioneer and first graduate of the BS in Entrepreneurship program at the University of Utah.
- Formerly held Series 7 and Series 63 licenses.