Mai Pham is a Fractional CMO at Amplēo who brings a dynamic blend of brand, growth, and data expertise to help founder-led and scaling businesses unlock sustainable growth. With deep experience across consumer brands, retail, technology, professional services, and franchising, she specializes in building high-impact marketing strategies, creating whitespace opportunities for companies in highly-competitive markets, and scaling performance marketing channels. At Amplēo, Mai partners with executive teams to shape market positioning, optimize customer acquisition, and operationalize marketing for scale.

Before joining Amplēo in 2025, Mai worked as a senior marketing and growth executive, most recently serving as Chief Marketing Officer at Daisy and EVP of Growth at Crumbl Cookies. At Daisy, she repositioned the brand to secure $18M+ in VC funding, built a white-glove customer experience model, and led marketing and customer insights across a national footprint. At Crumbl, she scaled the brand from 100 to 1,000+ stores, drove $1B in annual revenue, and pioneered a social-first strategy that turned Crumbl into a household name with 20M+ followers. She also built and led data, international expansion, and franchise growth functions.

Earlier in her career, Mai held roles at Meta (Facebook) and founded Pham Franchising LLC, giving her hands-on operational and P&L leadership experience. She brings a proven track record of navigating complexity, driving impact, and aligning marketing with business objectives.